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The Direct North Team

The heart of Direct North is the people (and dogs!) who make every journey in Swedish Lapland safe, inspiring, and unforgettable. From our family to your guides, mushers, and support crew, we are all bound by a shared love for the outdoors.

“Swapping code for the Arctic outdoors gave us a fresh perspective. It’s about being present, moving with the seasons, and enjoying the little things in life.”
Meet Dirk